Salon Hair Care Services Market Investment Opportunities and Growth Trends (2025–2032)

According to Fortune Business Insights, the global salon hair care services market size was valued at USD 190.22 billion in 2024 and is projected to reach USD 341.67 billion by 2032, growing at a CAGR of 7.66% from 2025 to 2032. Fueled by rising personal grooming awareness, technological advancements in salon diagnostics, and increasing disposable incomes, the market is experiencing a significant transformation. Europe led the market in 2024 with a commanding 93.35% market Hair share, reflecting a strong culture of professional hair care.

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Market Trends

Customization Leads the Way

Consumers are demanding personalized hair care services that cater to their unique needs, such as hair loss, scalp issues, or hair texture. Salons are increasingly adopting AI-powered diagnostic tools to assess hair conditions and deliver bespoke treatments, boosting client satisfaction and loyalty.

Market Dynamics

Market Drivers

1. Rising Demand for Organic and Natural Hair TreatmentsConsumers are increasingly shifting toward chemical-free, sustainable hair care solutions due to growing concerns about sulfates, parabens, and other harsh chemicals. This shift is driving demand for natural and organic salon services, especially in premium segments. For instance, Indus Valley Organic’s launch of herbal hair care pastes in 2024 is a prime example of this growing trend.
2. Social Media & Self-Care CulturePlatforms like Instagram, YouTube, and TikTok continue to influence grooming trends, encouraging both men and women to invest in professional salon experiences, including customized treatments, coloring, and styling.

Market Restraints

High Cost of Salon ServicesProfessional salon treatments often come with premium pricing due to the use of high-end products, skilled labor, and operational costs. These services may become unaffordable during economic downturns, limiting market penetration among budget-conscious consumers.

Market Opportunities

Digital Transformation of Booking SystemsInnovative platforms like GlowUp in India are revolutionizing salon bookings, offering convenience through online scheduling, service reviews, and price comparisons. Digital profiles also allow salons to tailor services and promotions, increasing customer retention.

Segmentation Analysis

By Service Type

• Hair Styling: Dominates the market due to demand for event-based and everyday styling needs.
• Hair Coloring: Fastest-growing segment, driven by personalization trends and beauty influencers.
• Shampoo & Conditioning / Others: Continue to serve as essential, routine services.

By Application

• In-store Services: Lead the market owing to advanced treatments, luxury experiences, and professional-grade products.
• At-home Services: Gaining traction, especially in urban areas, as consumers seek flexibility and convenience.

By End-user

• Women: Represent the largest customer base with regular visits and high spending on salon services.
• Men: Fastest-growing segment, fueled by rising self-grooming awareness and lifestyle upgrades.

Regional Insights

Europe – Leading Region

Valued at USD 60.02 billion in 2024, Europe continues to dominate due to a mature salon culture, demand for premium services, and innovations in clean beauty and personalized treatments. Platforms like Book Salon are enhancing user experience through integrated booking and payment systems.

Asia Pacific

Rapid urbanization and growing pollution concerns are increasing demand for protective and detoxifying salon treatments. Rising disposable incomes in countries like India and China are further fueling market growth.

North America

The U.S. is a key market with a strong salon infrastructure and high consumer emphasis on sustainability and innovation. Green Circle Salons, for instance, has created an eco-conscious community of 16,000+ professionals focused on reducing beauty waste.

South America & Middle East & Africa

Tourism, luxury travel, and international events in countries like Brazil, UAE, Rwanda, and South Africa are contributing to the growth of multilingual and premium salon services. These regions also benefit from growing social media presence and influencer marketing.

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Competitive Landscape

Key players such as Regis Corporation, Great Clips, Inc., Dessange International, and Henkel’s SalonLab&Me are focusing on personalized, AI-powered solutions to stay competitive. The introduction of hyper-personalized, tech-driven hair care services is transforming how salons attract and retain customers, offering tailored solutions based on individual hair needs.

List of Key Salon Hair Care Service Companies Profiled:

• Lakme Salon (India)
• Regis Corporation (U.S.)
• Dessange International (France)
• Ulta Beauty, Inc. (U.S.)
• The Lounge Hair Salon (Thailand)
• TONI&GUY (U.K.)
• Drybar (U.S.)
• Skin Rich (U.K.)
• The Leading Salons of the World, LLC. (U.S.)
• Snip-Its (U.S.)

Key Industry Developments

• May 2025 – Sushant Mehta, a seasoned professional in the Indian beauty and grooming sector, launched a premium salon brand, ‘Bellance Salon.’ This new venture aims to redefine luxury in the Indian salon industry by focusing on various treatments and professional services.
• December 2024 – SINH Salon, an Indian salon service provider, launched its new luxury beauty and grooming salon in Delhi, India, marking a significant milestone in its expansion journey. The salon focuses on providing an experiential and transformative beauty experience that blends luxury and expert care for its customers.

The salon hair care services market is set for robust growth, propelled by trends in personalized care, organic products, and digital convenience. With expanding consumer bases across both genders and regions, along with innovations in AI and clean beauty, the market is evolving to meet diverse demands. Companies that invest in technology, sustainability, and customization are expected to lead the next wave of salon industry expansion.