According to Fortune Business Insights, the global handloom sarees market size was valued at USD 3.72 billion in 2024 and is projected to grow from USD 3.99 billion in 2025 to USD 7.29 billion by 2032, registering a CAGR of 8.99% during the forecast period.
Asia Pacific led the market in 2024 with a 68.82% market share, supported by strong domestic demand, government initiatives like “Vocal for Local”, and the revival of traditional weaving practices.
Market Overview
Handloom sarees are traditional Indian garments woven using age-old techniques, valued for their intricate craftsmanship, cultural heritage, and timeless appeal. Each region of India has its own distinctive style, from the rich Kanjeevaram sarees of Tamil Nadu to the vibrant Maheshwari sarees of Madhya Pradesh and the regal Banarasi sarees of Uttar Pradesh.
Leading market players such as Maheshwari Handloom, BHOLI SAREES, Ajmera Fashion Limited, and HMR Handlooms are innovating with eco-friendly raw materials, sustainable packaging, and modern printing techniques to attract younger consumers while maintaining traditional aesthetics.
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Global Handloom Sarees Market Snapshot
- 2024 Market Size: USD 3.72 billion
- 2025 Market Size: USD 3.99 billion
- 2032 Market Size Forecast: USD 7.29 billion
- CAGR (2025–2032): 8.99%
Key Market Highlights:
- Material Leader: Cotton sarees dominate due to comfort, breathability, and popularity during festivals and weddings.
- Top Distribution Channel: Retail outlets/offline sales lead due to personalized service and fabric inspection benefits.
- Fastest-Growing Channel: E-commerce, driven by urban demand, wider variety, and affordable pricing.
Regional Insights:
- India: Largest producer and consumer; exports to 20+ countries.
- U.S. & Canada: Demand driven by South Asian diaspora and premium fabrics like Mysore silk and Banarasi.
- Europe: Rising interest in ethical, artisanal, and sustainable fashion.
- Middle East & Africa: Online retail and social media promotions fuel growth.
Handloom Sarees Market Trends
- Government & Private Sector Investment
Governments across Asia are providing financial aid, infrastructure upgrades, and marketing support to boost handloom production. Simultaneously, private players are investing in modern design innovations and global marketing campaigns.
- Revival of Weaving Traditions
Traditional weaving styles—Khadi, Maheshwari, Banarasi, Kanjeevaram—are being rebranded as luxury heritage products to appeal to younger consumers seeking cultural connection.
- Social Media-Driven Demand
Manufacturers are increasingly leveraging Instagram, Facebook, and TikTok marketing to reach global audiences, offering engaging content, influencer collaborations, and exclusive online collections.
Market Dynamics
Drivers
- Cultural Significance & Exclusivity: Handloom sarees offer unique, non-replicable designs unlike machine-made fabrics.
- Festive & Wedding Demand: Especially high for silk, cotton, and zari work sarees during Diwali, Navratri, and weddings.
- Government Promotion: Campaigns like Vocal for Local and subsidies for weavers support market growth.
Restraints
- High Production Costs: Use of natural fibers, hand-dyeing, and skilled labor make sarees more expensive than machine-made alternatives.
- Limited Production Volume: Low scalability keeps prices high, limiting mass adoption.
Opportunities
- E-commerce Expansion: Platforms like Amazon, Flipkart, Noon, and Namshi provide global access to Indian handloom sarees.
- Luxury Positioning: Growing demand for premium handloom sarees in North America, Europe, and the Middle East.
Market Segmentation
By Material
- Cotton: Largest market share; popular for comfort, breathability, and festive wear.
- Silk: Preferred for weddings, ceremonies, and export markets.
- Linen: Fastest-growing segment; lightweight, breathable, and ideal for warm climates.
- Wool: Niche demand for winter collections and luxury segments.
By Distribution Channel
- Retail Outlets/Offline: Specialty stores and hypermarkets dominate due to personalized service and fabric inspection.
- E-commerce/Online: Growing rapidly; offers global reach, seasonal discounts, and a wider variety.
Regional Outlook
- Asia Pacific: USD 2.56 billion in 2024; India leads production and exports, supported by strong domestic demand and government schemes.
- North America: Growth driven by South Asian diaspora and luxury silk saree imports.
- Europe: Demand for sustainable, handcrafted fashion is on the rise.
- Middle East & Africa: Social media ads and online availability drive sales.
- South America: Niche market for cultural fashion and festive wear.
Competitive Landscape
Key players are focusing on new product launches, sustainable practices, and brand collaborations to expand their reach.
Major Companies Include:
- Maheshwari Handloom (India)
- BHOLI SAREES (U.S.)
- Ajmera Fashion Limited (India)
- HMR Handlooms (India)
- Albeli (India)
- KTC Fashion (India)
- Jagg Hastakala (India)
- Dhananjay Creations Private Limited (India)
- Sameer Handloom (India)
- Mrignayani (India)
These players are enhancing market presence through digital marketing campaigns, international exhibitions, and strategic retail partnerships.
KEY INDUSTRY DEVELOPMENTS
- November 2024: Chhunchi, an India-based online saree brand, has announced the launch of a one-stop online store for handloom saree enthusiasts. The store contains
- October 2024: RmKV, an India-based company announced the launch of range of thematic authentic handloom silk saree with natural dye. This saree are available in 4,000 colors and its colors are derived from diversified natural sources such as myrobalan, indigo, Indian madder, gooseberry, lac, pomegranate, and Indian red creeper.
- July 2024: KCPC Bandhani, an India-based manufacturing company, announced the launch of Banarasi Katan Handloom Saree with blouse. The launch would help the company increase its product offerings.
The global handloom sarees market is set for robust growth through 2032, powered by heritage craftsmanship, sustainable fashion trends, and e-commerce expansion. Asia Pacific will remain the dominant hub for production and exports, while North America and Europe emerge as lucrative markets for premium and luxury handloom sarees.
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