According to Fortune Business Insights, the global gift retailing market size was valued at USD 475.00 billion in 2024 and the market is projected to grow from USD 491.82 billion in 2025 to reach USD 630.52 billion by 2032, registering a CAGR of 3.61% during the forecast period. Europe dominated the market in 2024 with a 37.7% market share, followed by North America and Asia Pacific.
The gift retailing industry encompasses a wide range of products, including greeting cards, jewelry, apparel, accessories, and personalized items. Market growth is driven by evolving gift-giving traditions, rising disposable incomes, and increasing consumer demand for customized and premium gifts. Leading companies such as American Greetings Corporation, Card Factory, Ferns N Petals Pvt. Ltd., Macy’s Inc., and Archies Limited are actively expanding their product portfolios to cater to diverse consumer preferences.
With the growing trend toward personalized gifting and innovative retail experiences, the global gift retailing market is poised for steady expansion in the coming years.
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Gift Retailing Market Trends
Growing Popularity of Personalized & Exclusive Gifts Driving Global Growth
The global gift retailing market is experiencing a notable shift as consumers increasingly prefer personalized gifts over generic products, valuing their uniqueness and emotional appeal. Items such as engraved wallets, custom-designed photo books, and hoodies with special messages are gaining significant traction worldwide.
- Europe witnessed gift retailing market growth from USD 172.73 billion in 2023 to USD 179.08 billion in 2024.
The influence of social media platforms is amplifying awareness and demand for these unique gifting options, making personalized and exclusive gifts one of the key trends shaping the market. To capitalize on this shift, many gift retailers are expanding their offerings with customized products aimed at enhancing customer engagement and loyalty.
In addition, brands are launching limited-edition gifts available only for a short period, appealing to consumers seeking exclusivity. This combination of personalization and scarcity is playing a crucial role in boosting gift retailing market growth globally.
List of Key Gift Retailing Companies Profiled
- American Greetings Corporation (U.S.)
- Card Factory (U.K.)
- Ferns N Petals Pvt. Ltd (India)
- Macys Inc. (U.S.)
- Archies Limited (India)
- The Walt Disney Co (U.S.)
- Spencer Gifts LLC (U.S.)
- AG Custom Gifts (U.S.)
- com Limited (U.K.)
- Enesco, LLC (U.S.)
Market Dynamics
Market Drivers
- Increased Spending on Occasions: Events like Valentine’s Day, Mother’s Day, and corporate milestones are driving gift purchases.
- Corporate Gifting Boom: Businesses are increasingly investing in gifting to employees, clients, and partners to foster engagement.
- Rise of Social Media Influence: Platforms like Instagram and Pinterest are popularizing creative gifting ideas and boosting demand.
Key Market Restraints
- Seasonal Demand Variations
- Rising Material and Logistics Costs
- Intensifying Market Competition
Market Opportunities
- Sustainable & Eco-Friendly Gifts: Recycled notebooks, organic cotton bags, and plantable gifts are gaining traction.
- Personalized Gifting: Customized products such as engraved items and photo books are fueling market expansion.
- Online Retail Boom: E-commerce is emerging as a strong sales channel due to convenience, reach, and gifting options.
Segmentation Analysis
By Product
The gift retailing market is segmented into greeting cards, jewelry, flowers & chocolates, apparel & accessories, toys & games, home décor, and others. Among these, the apparel & accessories segment led the market in 2024 due to its practicality and wide gifting appeal. Customized clothing items like t-shirts and baby outfits are popular choices for various occasions. Additionally, the rising trend of gifting stylish accessories such as watches, handbags, and belts is significantly driving this segment’s growth.
Jewelry ranked as the second-largest product category, supported by strong cultural traditions in regions like Asia, where gifting gold and precious jewelry during weddings and festivals is customary.
By Category
The market is classified into festive gifts, personal gifts, and corporate gifts. In 2024, personal gifts accounted for the largest share due to the growing popularity of celebrating occasions such as birthdays, anniversaries, and Valentine’s Day. Rising disposable income and the emotional value attached to personalize gifting continue to fuel this segment.
The corporate gifts segment is projected to register the fastest growth, driven by rising corporate events, employee recognition programs, and brand promotion strategies.
By Distribution Channel
Based on distribution channels, the market includes supermarkets/hypermarkets, departmental stores, online/e-commerce, and others. Departmental stores dominate, offering an extensive range of giftable products such as apparel, toys, and cosmetics under one roof.
However, the online/e-commerce segment is poised for rapid growth, thanks to its convenience, broad product availability, and the ability to deliver gifts across multiple locations, especially during holidays and peak gifting seasons.
Regional Insights
- Europe: Largest market driven by strong traditions and rising luxury gifting.
- North America: High disposable income and strong corporate gifting culture.
- Asia Pacific: Fastest-growing market with surging e-commerce and festive gift-giving traditions.
- South America & MEA: Boosted by retail expansion, tourism, and celebration culture.
Competitive Landscape
Key Players Focus on Product Diversification and Strategic Marketing to Enhance Market Presence
The global gift retailing market features a mix of well-established and emerging brands actively working to meet evolving consumer demands. Leading companies are prioritizing product innovation and diversified offerings tailored for various occasions such as weddings, birthdays, anniversaries, housewarmings, and festive celebrations.
A wide-ranging product portfolio—including toys, greeting cards, chocolates, flowers, accessories, and more—enables these brands to capture a broader consumer base and drive consistent sales. Additionally, the growing demand for personalized and eco-friendly gifts is prompting many companies to introduce sustainable and customized gift options, aligning with consumer preferences for environmentally conscious products.
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To stay competitive and strengthen their market visibility, key players are increasingly investing in advertising campaigns, seasonal promotions, and digital marketing strategies. These efforts help in building brand recognition, engaging new customers, and reinforcing loyalty among existing ones. The emphasis on innovative product development combined with strategic outreach initiatives is expected to shape the competitive dynamics of the global gift retailing market over the forecast period.
KEY INDUSTRY DEVELOPMENTS
- April 2025: The Gifted Apple, a U.S.-based gift retailer, launched its new brick-and-mortar shop in Owensboro, U.S. The new store offers unique gifts for various occasions such as holidays and birthdays.
- November 2024: IGP (International Gifting Platform), an India-based gifts retailer, unveiled its new campaign, including an ad film that highlights anniversary gifting. The campaign helped the company increase its brand awareness.
- September 2024: Deliveroo, a U.K.-based online delivery brand, collaborated with Not On the High Street, a U.K.-based online marketplace, to expand its customized gifting service.
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