According to Fortune Business Insights™, the global comic book market size was valued at USD 16.83 billion in 2024. The market is expected to grow from USD 17.69 billion in 2025 to USD 26.75 billion in 2032, exhibiting a CAGR of 6.09% during the forecast period. Growing comic book production and the rising prevalence of big brand graphic novel movies are expected to fuel the industry’s growth. Asia Pacific dominated the comic book market with a market share of 52.88% in 2024.
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COMIC BOOK MARKET TRENDS
Rising Brand Collaborations to Drive Demand for Engaging Comic Content
- Asia Pacific witnessed comic book market growth from USD 8.44 Billion in 2023 to USD 8.90 Billion in 2024.
The comic book market is witnessing a surge in collaborative efforts between major brands, aiming to produce more captivating and immersive content for readers. For example, in May 2022, Marvel teamed up with digital collectibles platform VeVe to launch a limited-edition NFT version of the ‘Amazing Spider-Man’ comic. Offered in varying rarity levels—common, uncommon, rare, ultra-rare, and secret rare this digital release highlights the growing fusion of traditional comic culture with emerging digital technologies.
List of Key Companies Profiled
- Marvel Entertainment, LLC (U.S.)
- Dark Horse Media, LLC (U.S.)
- Image Comics (U.S.)
- DC Entertainment (U.S.)
- Archie Comics (U.S.)
- IDW Media Holdings, Inc. (U.S.)
- Akita Publishing Co., Ltd. (Japan)
- Futabasha Publishers Ltd. (Japan)
- Rebellion (U.K)
- DMG Entertainment (U.S.)
SEGMENTS
Physical Comic Segment to Dominate Attributable to Growing Graphic Novel Collection Trends
By product type, the market is segmented into physical comic and digital comic. The physical comic segment is expected to dominate due to growing graphic novel collection trends.
Adults Segment to Lead Owing to Rising Preference for Comic Reading
As per end-user, the market is classified into adults and kids. The adults segment is expected to lead due to the rising preference for comic reading. It enables readers to enhance their thoughts and creativity.
Book Sores Segment to Hold Highest Market Share Backed by Rising Book Outlets
Based on distribution channel, the market is categorized into book stores, comic stores, online stores, and others. The book stores segment is expected to hold the highest market share due to rising book outlets.
Regionally, the market is grouped into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
REPORT COVERAGE
The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market’s key players.
DRIVERS AND RESTRAINTS
Rising Adoption of Digital Technology to Foster Market Progress
Comics are fictional books with illustrations and attractive panels. The industry has grown vastly and no longer interests only kids. Since a long time, comics have been mediums of art that provide political commentary using fictional characters. The increasing adoption of digital technology has allowed comic writers, illustrators, and publishers. Furthermore, the rising adoption of digital comics is expected to foster the demand for graphic novels. Moreover, the increasing demand for smartphones is expected to bolster the adoption of comics, thereby enhancing sales. These factors may drive the comic book market growth.
However, the wide availability of substitutes and high prices in certain countries may hinder the market growth.
REGIONAL INSIGHTS
Rapid Growth of the Anime Industry to Propel Industry Growth in Asia Pacific
Asia Pacific is expected to dominate the comic book market share due to rapid growth of the anime industry. The market in North America stood at USD 7.60 billion in 2021 and is expected to grow significantly during the forecast period. Furthermore, the rapid growth of the e-commerce sector is expected to foster the industry’s growth.
In Europe, the rising production of comics among the EU countries is expected to foster the industry’s progress. For example, in February 2021, according to Aldus’ data, in Spain, Italy, France, and Germany, nearly 3,000 to 4,000 novel book titles and comic magazines were released annually.
In North America, the presence of several comic book stores may fuel the product’s sales. Moreover, the increasing spending capacities of consumers are likely to propel the product demand.
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COMPETITIVE LANDSCAPE
Major Players Introduce Novel Products to Bolster Brand Image
The prominent companies operating in the market introduce novel products to enhance sales and boost their brand image. For example, Dark Horse Media, LLC introduced the novel Frankenstein: New World comic in August 2022 to attract consumers. This strategy may allow the company to utilize a renowned franchise and enhance its brand image. Furthermore, the major players in the market deploy research and development, mergers, acquisitions, novel product launches, and expansions to elevate their market position.
KEY INDUSTRY DEVELOPMENTS
- August 2022 – Dark Horse Media, LLC announced the launch of a new comic, Frankenstein: New World. Frankenstein has been a part of Hellboy, Dark Horse Comics’ well-known character, and the demand for the comic is increasing among fans of the Hellboy universe.
- August 2022 – Rebellion launched Best of Cat Girl U.K.’s beloved super heroine into its collection. In June 2022, The Company unveiled a stunning new collection of Black Beth, first developed in the 1970s. The company focuses on launching comics on long-lost classics and targeting a new generation of fans.
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