According to Fortune Business Insights, the global air fryer market size was valued at USD 8.07 billion in 2024 and is projected to grow to USD 9.40 billion in 2025, reaching USD 17.71 billion by 2032, reflecting a CAGR of 9.47% during the forecast period. In 2024, Asia Pacific dominated the market, holding a substantial 46.22% market share.
Air fryers are multifunctional cooking appliances widely used in households and commercial establishments, including restaurants and hotels, to prepare a variety of dishes with minimal oil. Their ability to offer healthier alternatives to traditional deep-fried foods has fueled their growing popularity. Increasing disposable incomes are encouraging consumers to invest in premium and innovative kitchen appliances, further boosting air fryer adoption and supporting overall market expansion.
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Air Fryer Market Trends
Growing Popularity of Vegan & Plant-Based Cooking to Drive Market Growth
- Asia Pacific witnessed air fryer market growth from USD 2.96 Billion in 2023 to USD 3.73 Billion in 2024.
The rising population of health-conscious consumers investing in cooking appliances to prepare plant-based and vegan dishes is significantly boosting air fryer demand. This trend is further supported by the increasing adoption of healthier eating habits worldwide. Additionally, collaborations between social media influencers and professional chefs to showcase healthy cooking with air fryers are enhancing product awareness, ultimately fueling market growth.
KEY COMPANIES:
- Groupe SEB (France)
- Midea Group (China)
- Koninklijke Philips N.V. (Netherlands)
- Xiaomi Corporation (China)
- Spectrum Brands, Inc. (U.S.)
- Faber S.p.A. (Italy)
- Conair Corporation (U.S.)
- Meyer Corporation (U.S.)
- TTK Prestige Ltd. (India)
- NuWave, LLC. (U.S.)
Segmentation:
The air fryer market is segmented based on type, model, capacity, distribution channel, and end user. In terms of type, the digital segment led the market in 2024, driven by growing consumer demand for advanced cooking devices featuring multiple functions, digital connectivity, and voice control integration.
By model type, basket style models are expected to register the fastest growth due to their affordability and ability to cook a wide variety of foods evenly. These models offer a cost-effective alternative to toaster and oven-style air fryers, making them increasingly popular among consumers.
When categorized by capacity, 3–5 liter air fryers held the dominant market share in 2024, as this size is ideal for small or nuclear families, offering sufficient cooking volume for 2–3 people without occupying too much kitchen space.
In terms of distribution channels, supermarkets and hypermarkets accounted for the largest market share. Their wide product assortment—including both budget-friendly and high-end air fryers—makes them a preferred destination for shoppers seeking variety and convenience.
Based on end users, the household segment led the market in 2024, fueled by a rising preference for oil-free, healthier cooking alternatives among health-conscious individuals and families.
Geographically, the report evaluates market growth across major regions, including North America, Europe, Asia Pacific, South America, and the Middle East & Africa, offering a comprehensive view of regional performance and opportunities.
Regional Insights
In 2024, Asia Pacific led the global air fryer market, driven by strong demand for digital cooking appliances that enhance everyday cooking efficiency. Countries such as China, Japan, India, and South Korea are witnessing particularly high adoption rates, reinforcing the region’s dominant market position. North America is also experiencing notable market growth, supported by food companies promoting recipes specifically tailored for air fryers, further boosting consumer interest and regional demand.
Key Highlights of the Report:
- Comprehensive Market Segmentation:
In-depth analysis based on product type, model type, capacity, distribution channel, and end user. - Focus on Leading Market Players:
Detailed profiling of prominent companies, including their market share, strategic initiatives, and recent developments. - Trend Analysis:
Identification of emerging trends shaping the market, such as technological advancements and changing consumer preferences. - Review of Industry Developments:
Coverage of major events like product launches, mergers & acquisitions, partnerships, and regulatory updates impacting market dynamics. - Growth Drivers and Restraints:
Evaluation of key factors propelling market growth, as well as challenges and risks that could hinder future expansion. - Regional Insights:
Analysis of market performance across major regions—North America, Europe, Asia Pacific, South America, and the Middle East & Africa. - Consumer Behavior Insights:
Examination of shifting buying patterns, preferences for healthier cooking methods, and adoption of smart kitchen appliances. - Forecast and Opportunity Assessment:
Market projections and identification of high-growth segments and untapped opportunities.
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Drivers and Restraints:
Increasing Inclination toward Energy-Efficient Cooking Devices to Fuel Market Growth
The demand for energy-efficient products is rising due to various factors, such as the increasing network of commercial housing complexes, the rising number of residential housing units, and the increasing demand for smart homes. Moreover, homeowners are increasing their spending on renovation and interior décor projects, further accelerating the adoption of aesthetically designed home appliances, such as air fryers.
However, higher prices as compared to traditional cooking appliances, will hinder the air fryer market growth.
- Key Industry Update – June 2024:
January 2024: Versuni, a Koninklijke Philips NV-owned small appliances manufacturing company, opened its second 25,000-square-meter factory in Ahmedabad, India. The factory has an annual production capacity of 500,000 air fryers, 200,000 garment steamers, and hand mixers in India. - June 2023: Versuni, a Koninklijke Philips N.V.-owned small appliances manufacturing company, established a partnership with SAP SE, a European software company, to utilize the SAP Sustainability Control Tower to monitor the recycling process of used air fryers in Sao Paulo, Brazil.
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